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Grubhub Spent $6 Million Feeding New Yorkers: What Can We Learn From Its Massive Failure?

On May 12, Grubhub announced a city-wide free lunch for NYC on May 17, from 11am to 2pm. If a customer orders any amount above $15, they'll automatically get $15 off. While this is an enticing offer, it's not unique—Grubhub, and its rivals, UberEats and Doordash, have previously carried out such promotions with varying success.

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